Wednesday, July 6, 2005
I Suggest a New Strategy, Artoo: GET!!
After an inexorably long wait (even Macedonia got it before us), Revenge of the Sith is coming to Japanese theaters this weekend. Strangely, while there's been a fair amount of Vader and Yoda to be seen in promotions for the flick, R2-D2 trumps all. He is absolutely everywhere. Maybe it's because of the recent robot fetish around these parts, but for a glorified midget coffin, Artoo is getting a lot of attention.
The folks at Pepsi Japan are no fools, so they capitalized on the droid craze by rushing an R2-D2 drink cooler/dispenser out in time for the film's release. I learned about it today at the supermarket when this poster demanded that I "GET!! FINAL STAR WARS." Since you're probably not going to be piloting an X-wing or disabling an Imperial bunker's power system anytime soon, this is more useful than an actual Artoo unit. And if you don't win, you can at least score some Lucas-approved bottle caps. So if you're in Japan, GET!!
